Why Utilize Opinion Jungle?

75% of people don’t believe that companies tell the truth in advertisements – Marketing VOX

Nielsen Online found that more than 90% of Internet users trust recommendations from people they know.

Consumer opinions are invaluable. Without truly knowing your customer, marketing budgets can be rendered useless. In a tough economy, engaging your customer base becomes increasingly vital to the success of your business. Effective service recovery is essential to customer satisfaction and stability. The flash of basic advertising may catch a consumer’s eye once, but the customer experience will center their focus.

Industry leaders in retail and other service-oriented businesses are aggressively searching out methods that increase brand loyalty, improve customer experience, as well as generate additional revenue. In contrast, consumer mistrust has trended buyers away from traditional advertising channels. In turn, consumers have aggressively sought out qualified peer recommendations over expert advice.

Basic review sites exist today, but quality and relevance are often of questionable result. Consumer frustrations stem from inappropriate or fraudulent reviews, while businesses struggle to gain real-time feedback in the current solicited survey formats – i.e. emails, pop-ups and point-of-sale receipts.

The solution is Opinion Jungle - a single source voice of the consumer (VoC) platform.

Opinionjungle.com aligns the purchase experience and expectations of the consumer with the customer service objectives of today’s businesses. We link consumers with their social peers, as studies show consumers are three times more likely to trust peer input versus product advertising when making purchase decisions.

Tap into a platform where businesses can interact with target markets, extrapolate precious consumer metrics, and a locale where consumers are empowered with pre-purchase knowledge, accountability and advocacy.

Opinion Jungle fuses the relevancy of a recommendation engine with the horsepower of consumer feedback. This combination lays the groundwork for a revolutionary web property that provides the key component that all consumer-centric businesses demand – consumer insight.

By centralizing unstructured and unsolicited feedback, integrating social utility, increasing the tempo of responses, widening access to insights, going beyond metrics to diagnostics and creating continuous feedback mechanisms, we can increase revenues, decrease cost, increase speed, expand reach, eliminate inefficiency as well as increase effectiveness of the customer experience.

Real-Time, Measurable Data at Your Fingertips

Excelling at the consumer experience is vital to the success of any organization. Customer surveys and contextual feedback can be key cogs in a company’s growth and evolution into an industry leader in both consumer service and customer loyalty.

By current standards, many consumer surveys often lack the key elements needed to truly quantify an organization’s performance in consumer experience. Questions tend to be too broad in nature, and often fail to pinpoint specific aspects that can lead to actionable steps for improvement.

In combination with an optional written recommendation platform, Opinion Jungle’s research team has developed a consumer experience dashboard that incorporates the top consumer experience calculations used today by leading academia, research and industry experts to measure consumer experience. Rather than engaging multiple dashboards and firms independently, our dashboard combines various methodologies and tools for analyzing consumer feedback into one fluid source.

By identifying the industry’s most effective survey tools and questions, we have created a cost effective, single-source approach in attaining timely and relevant feedback, as well as quantitative analysis that matters most. It is powerful, easy to use, and fully scalable. This is real-time data leading to actionable results.