The Code of the Jungle

Credibility

Opinion Jungle stands for credibility. We consist of real recommendations from real consumers who believe in making a difference. Opinion Jungle is not a place for anyone – ever – posing as somebody else. No businesses posting fabricated raves about themselves or discrediting the competition; no members posting fake reviews out of personal vengeance. Opinion Jungle is for sincere people posting genuine opinions about real consumer experiences.

Accountability

We hold everyone in Opinion Jungle – consumers and businesses – accountable for attaining our ultimate goal of raising the bar on consumer experience. Our consumer recommendations are authentic, constructive and actionable, and our business members are sincere about resolving customer complaints. We stand up for what we believe, speak freely and hold ourselves accountable for positive outcomes.

Quality

We value quality commentary. Recommendations should be clear, concise, understandable and authentic – written with the intent of improving experiences for consumers. We discourage rants, raves, shouting, one-liners, profanity and senseless jargon.

Integrity

We adhere to strong moral and ethical principles. Opinion Jungle is not a place for anyone – ever – posting deceptive information or acting from a hidden agenda. We expect everyone to adhere to values of propriety and honesty – consumers providing valid information and businesses responding with sincere intent.

Communication

We believe in straightforward and respectful communication. We're open to listening and are clear in our responses. Opinion Jungle consumers are free to share their experiences with one another and with the businesses they recommend. Opinion Jungle businesses work openly to resolve customer complaints. We communicate with open minds and the intention to learn from one another.

Ethics

The members of Opinion Jungle hold one another to this ethical standard: treat everyone – consumers and businesses alike – as you would like to be treated – period. That's how we raise the bar on consumer experience.